Digital marketing definition – what exactly is digital marketing
When starting a new business, gaining visibility in the commercial arena is the key to a good start. If before the digital age, there are few distribution formats. And some of the existing costs are high, its impact is difficult to measure or the success rate is doubtful.
The emergence of digitization has democratized these practices and united a world full of possibilities. Valuation, trading, digital marketing and action It allows individual entrepreneurs to promote their business. And make his activities better.
Common questions for all new business owners: “How do I market my business digitally?” Let me share.
12 digital ways to market your business
From all the possible actions, which one is the best to start? What is semi-compulsory behavior? Do you need to take all actions from the beginning to get results? These are just some of the thousands of questions that arose when launching a digital communications strategy. The first answer here is that there is no need to do everything at once. You must choose the first action based on your strategy.
1. Create a business website
The topics mentioned above are still surprising. Many companies don’t care that web agents have been trying to emphasize the necessity of owning any corporate website for years. Regardless of the industry, in fact, this page has become the number one platform for your business. Before going to the store, consumers search for information on the Internet. From the moment the company creates the webpage, this page will become the first display page of the store.
2. Create content to improve your page ranking on Google.
Once your website is up and running with all “static” content, it’s time to deal with the positioning or natural search engine optimization of your business. In order to rank better on Google, you need to keep your website “active” and it is best to add content regularly. The best way to create content for your homepage quickly and easily is to create a blog. Therefore, you will be able to tell your community and customers all about your business.
3. Communicate with your customers through email campaigns.
Email marketing is still the main communication medium: newsletters, promotional offers. Private sale Wedding invitation Thank you birthday There are many opportunities to communicate with your customers. Especially to make the most of your information. Thanks to the new barrier-free height adjustment
4. Contact SMS marketing directly
Enhancing email communication. Using more direct channels may help, and Malaysian digital marketing agencies are the ideal choice to help you in this situation. That way you won’t be left behind. The goal is to communicate quickly with your customers and make sure they understand your information. Almost all mobile phones use the same direct transmission method as text messages, and 98% of mobile phones are read within 5 minutes after sending. This means that group texting is a very useful channel for sending relevant information.
5. Find and support your community on social media.
The last method in this article: promote the community on social networks. This is the ideal way to bring your customers together and exchange information with them. The number of Facebook users is close to 2 billion. As a direct way to provide feedback to your members, it is an asset that is understood, acquired and retained.
What if entrepreneurs encounter difficulties when using digital marketing to conduct business or do not know how to conduct digital marketing for their business? You can choose to join the best digital marketing courses. Check out the resources below.
6. Search Engine Optimization (SEO)
SEO is becoming an important channel for marketing and helping improve website rankings. Get more traffic through keyword operations. On-page and off-page optimization, URL generation, link building, etc. Students can choose to use the Yoast SEO plugin to do this on their WordPress site.
7. Social media marketing
Social media marketing strategies for products or services are developed and implemented on platforms such as Facebook and YouTube. Plot and zoom It also provides ideas on how social media can play an important role in brand promotion and whether social media likes to help increase sales.
8. Web analytics
This section provides the ability to process actual data to verify or verify whether the assumptions of any e-commerce store are correct. Google Analytics is very useful and has proven itself over time. Therefore it is the most widely used tool. Students can download the Google Analytics mobile app to get familiar with them.
9. Online advertising
Provide simplified paid online platforms (such as Google AdWords, Facebook Ads, and YouTube Ads) to attract potential buyers. Calculating acquisition costs and activity costs This spreadsheet is designed to estimate profit and carefully compare the cost-per-click price with the average order price and customer lifetime value.
10. Data visualization
This part aims to transform raw data into useful information. Create a dashboard to enable stakeholders to keep abreast of key data and changes over time.
Opportunities for cooperation with real e-commerce companies-designers invite college event strategists and marketing experts to give lectures on the advantages and disadvantages of various marketing tools. Email marketing, online search engine optimization, user experience design… and mobile marketing, etc. Students also have the opportunity to use these tools directly. Do individual and group projects and create a personal WordPress website. They also aim to cooperate with real-time e-commerce companies. As long as they have digital marketing knowledge in various fields.
11. Opportunities to work after training
After passing several exams, students will have a thorough understanding of digital marketing strategies. With the tools and resources available, they can also benefit from high-quality calibration assistance. It is one of the highest paying departments in any company. You can choose to work as a freelancer or business partner. And work in a more organized environment. The following are the positions of marketing graduates majoring in digital marketing:
- Digital Marketing Manager
- Content Marketing Manager
- Social media marketing expert
- SEO Framework
- Content writer
- Conversion rate optimizer
- Search engine marketer
- Inbound Marketing Specialist
12. What is digital marketing for?
- Strategies with valuable data and analysis
- Content performance and lead generation
- Improved conversion rates
- More profitable than traditional marketing
- highest income
- A better return on investment of your campaigns
- Compete with large companies
- Prepare for the “Internet of Things”
- Earn people’s trust and build your brand’s reputation
- Ensuring the survival of online businesses
- Know everything about your competitors
- real time results
- improve your reach