This is probably the most studied topic in internet marketing: how to drive traffic to your website.
It doesn’t matter if you sell your own products.. Promote partner offers or are you looking for AdSense clicks? If there is no traffic to your website, you will have no money.
However, this process involves more than just getting more traffic. You don’t just want traffic. You want targeted traffic. Who will be interested in your offer
In this article, we will consider several methods. Paid and free to attract more visitors to your website, some of these methods can generate traffic almost immediately. Other methods may take a long time to gain momentum.
Distribute your traffic generation through various methods. You will get fast traffic, while gradually increasing over a longer period of time
Let’s go straight to the topic…
Getting The Right Kind Of Traffic
Before we look at specific ways to drive traffic to your website. We first need to discuss what kind of traffic you should target.
Because there is a right and a wrong kind of traffic.
The right traffic comes from visitors who are not only interested in the products you offer. But they are also willing and able to do whatever you want them to do. The opposite is true for invalid types: unlikely visitors. “Most wanted action”
Let’s see an example…
First, suppose you have an affiliate review site. Post reviews and other content on your website, and attach affiliate links to these products. Every time someone buys one of these offers, they will get a commission.
If you generate a lot of traffic, but few people are willing or able to spend money. You won’t get much profit from it. A good example is the market where most tourists are teenagers. Although they may be very interested in this topic and willing to buy what you advertise. But most of them cannot buy because they do not have a credit card, and their parents may not allow it. ‘Use them
A market like this may be more suitable for sites that display AdSense ads, which leads to our second example. Suppose you have a website that only earns AdSense revenue. In this case, it doesn’t matter what the visitor can buy. When you click on the ad, you get paid. It doesn’t matter what they do when they leave your site.
If there are a large number of “clickers” in the market, they will not become buyers. Advertising revenue is not high. But we will let it go.
From a true conversion perspective, you want your visitors to find a solution to their problems. Hope the ads displayed on your website will be such a solution. Reiterate that you want to reach the right people to get the most clicks from these ads.
If you attract a lot of traffic by looking for free solutions or just looking for information. You may not get as many clicks as possible, so more traffic does not necessarily mean more profit.
Before you start to increase traffic, make sure to target the right people for your list, otherwise you will spend time, money, or both, with little or no reward for your efforts.
Free Traffic Methods
Free traffic is the more popular of these two options. (Another option is paid traffic.) Many Internet marketers do not have the funds to start paying for traffic. So free traffic is the best way to start.
Some marketers do not understand the economics of paying for traffic. This is a completely different question. If you can make a profit or just get what you pay to bring traffic to your website. You really don’t spend money. Regardless of the profit, marketers usually consider the cost aspect of the equation. However, when we look at the source of paid traffic soon, we will discuss this in more detail.
When it comes to getting free traffic, there are two types: short-term traffic and long-term traffic. Some methods can generate visitors to your website in a short amount of time. In some cases it is almost instantaneous, other methods take longer to gain momentum. But it tends to continue to attract traffic to your website for a long time after it is published.
Generate short-term traffic
We will study three short-term traffic sources, and if you use them correctly, they can be very effective:
- Forum marketing
- Guest blogging
- Article submissions
Forum marketing is one of the easiest ways to attract visitors in the short term. Especially if you already run popular forums in your market.
Note: There are many examples related to online marketing channels in this report. Because most people who read it are very familiar with it. All strategies have worked well in other markets. So don’t mistakenly think that “this method only applies to network marketing websites”, this is incorrect.
Most forums allow you to add a “signature” to your profile. This will be added to the end of every post you publish. You can add your website link to your signature. It’s like a short call to action that people click
If you use forums and provide great value for your posts. People will click on your signature link. Especially if you provide them with market-related value, such as free reports, webinar recordings. Or other types of rewards
The key here is to be part of the community and create added value in the first place. If you just signed up for a forum, please add your signature link and start posting things like “Hey, great post!” randomly. So don’t wait too long in traffic.
- value first then people will reply by checking.
- Find other things you offer them
Guest blogs are another great way to redirect traffic from a community of people interested in your market. Blogs are slightly less interactive than forums. But they have many similarities.
Find the most popular blogs in your market and see if they accept guest bloggers. Some websites are very direct in this regard. There is a page that explains how to become their guest blogger. Other sites don’t advertise, but if you take the time to read their posts, it’s worth it. Can you see that people write all articles the same? Or has the site used guest posts before?
Guest posts usually include a resource box or signature that provides additional information about the author and a link to his website. If you see these, it means that the site is receiving messages from visitors.
The key to getting your posts recognized is to provide high-quality posts. If you don’t, blog owners will go crazy. Spend more time researching, explaining, and writing these articles. Although this means additional time investment. But you can get a lot of traffic that clicks on your website. If your guest posts are posted on high-traffic blogs.
After the post is active for a period of time, this click traffic has been declining. In addition, resource links to your website will help you with SEO in the long term, making it an effective strategy.
Article submission or article marketing may be another effective traffic strategy that is good for you in the short and long term. And visitor blogs. Short-term traffic comes from people who click on the link in your resource box to visit your website.
Submit your articles to high authority websites. You can use the powerful functions of search engines to quickly rank your articles and generate traffic. If your article is popular with Google and other search engines, this kind of direct traffic may be of great help. But it also helps keep your website ranked high. To start increasing traffic for yourself.
This brings us to a long-term transportation strategy…
Long-term traffic generation
We will study three long-term strategies to increase website traffic:
- SEO or search engine optimization
- Social Network
- Build relationships
Search Engine Optimization
SEO is probably the most common free traffic strategy.. There are many techniques to improve search engine rankings, and many products can teach you how to use them. Some of these methods work year after year.. While other methods take less time
In addition, you will see many methods that are considered gray hats or black hats. This means it may violate the terms of service of one or more search engines. It even exceeds the legal limit.
You must decide for yourself which routes you want to cross to bring traffic to your website. But keep in mind that the technology that crosses these lines is usually the shortest. They may require less initial work, but in the long run, you may need more time or money to maintain traffic. Because things keep changing
SEO is a huge topic and is beyond the scope of this report. But let’s take a look at some of the most important principles.
SEO has two main factors: on-site optimization and off-site optimization. Website optimization is based on the use of keywords in strategic locations on the page:
- The TITLE tag
- In the page content itself
- Image ALT tags
Keep repeating your keywords on the page at certain times. Using keyword stuffing (called keyword stuffing) will improve your results. But the development of search engines goes far beyond that. Don’t do this, just use your keywords and other words. Naturally related to content
Off-site optimization actually comes from a link to your website. The more links you get from relevant websites with powerful search engines. Your website will be better.
This is where the short-term and long-term strategies start to overlap slightly. If you use the short-term traffic strategy we just talked about to quickly get traffic to your website. In the long run, these strategies will also help you with SEO.
Links in forum signatures Guest blog posts Submitted articles will improve your website’s ranking in search engines. But still work for you for a long time
So it is a good idea to continue doing these things. Even if your website starts to get the attention of search engines. It will continue to generate immediate and long-term traffic.
Social media sites such as Facebook and Twitter are relatively new ways of acquiring traffic and are often misunderstood. Many marketers use these as “advertising” services, posting links to new offers. Members promote new blog posts and any other content they want people to access.
But that’s all they posted. Then they think that social media is not working because no one clicks on their link.
The point is that social media is a long-term traffic strategy. You need to build relationships with the people you follow before you can expect them to click any links. You can post
Example: If you are going to a party or party, please use “real world” terms to think about it. Will you sell it to everyone you talk to? Or first you will have a conversation to get to know each other and understand what they can offer.
Think of social media as a gathering. “In real life”: Put value first and build trust with your followers. Before you start offering them many offers.
Building relationships is not a way to generate traffic. But it can almost be used with other strategies to some extent. Build relationships with visitors who visit your website or other places where you post your content. In the long run, you will be more successful.
When you have a good relationship with visitors. They always come back. Return traffic is one of the keys to the true success of the website.
Look at it this way, if you have 100 visitors every day and you can’t bring them back to your website after clicking on an ad or affiliate link, you need to get 100 new visitors every day to maintain results.
But what if you have 100 visitors every day, and 10 people enter the “relationship channel” to return to your website? In the future, you will get more traffic instead of finding “new” visitors. It’s that simple, but suppose they come back the next day. You currently have 110 visitors, of which 10 will be converted back to return visit traffic.
You will get more traffic every day. Over time, it will only generate 100 new visitors. Your traffic will continue to increase. Even if you don’t work harder to find new people than you do now.
One of the best ways to build these relationships and generate repeat visitors is to use our next traffic strategy: list building.
Generate traffic through mailing lists.
One of the main benefits of building a mailing list is that it allows you to monitor your traffic. If you have a list of people interested in your market. Tomorrow, Google, Facebook and other traffic sources do not matter. Will it reduce? You can also generate traffic by simply sending emails to your list.
If you have a new website or page that wants to attract traffic. you can also.
Build a website in the next half an hour. send email.
Go to your list and check your website traffic in a few minutes.
Even if you pay for visits, it’s difficult to attract visitors within a few minutes of creating a new site.
However, list building is a traffic trap strategy. You will not be able to generate this traffic “on demand” until the list is created. And to create a list you must first get traffic from other sources.
This is why it is important to use all the strategies we have discussed. But ask these visitors to subscribe to your email list. So you can contact me next time
Many Internet marketers are intimidated by their paid traffic. May have been burnt down or afraid of losing a lot of money. This is definitely a problem. Therefore, you should treat paid traffic with caution.
Paid Traffic Methods
But the point is that if you get paid traffic right, you don’t have to spend a lot of money to try a lot of money. Whatever it is, you put in X dollars and you get Y dollars.
There are many sources of paid traffic. So we cannot see all the sources in this report. But let’s take a look at some of the most popular. (And effective) together
Pay Per Click
Pay-per-click or PPC advertising includes sources such as Google AdWords and Microsoft adCenter. You pay a certain amount for people who click on your ad and visit your website. The amount can start from a few cents to a few dollars. It depends on the market and keywords you are targeting.
If you are not careful, PPC advertising can become very expensive in the blink of an eye. So you should approach it correctly.
Make sure that your goal is not very broad keywords, these keywords will bring you a lot of clicks, but the goal of the target visitor is very poor.
Example: You may not want to target the keyword “weight loss” because it will cost you money. When it comes to your website, visitors can find many things
The focus should be on key phrases. “How to lose 5 pounds in a month” (assuming your website can help solve this problem). These people are looking for specific things.
You should also set a daily budget for things you feel comfortable with. In this way, if your ad does not convert for some reason, then you will be fine. How much can you lose?
After finding a profitable keyword/ad combination. You can start to develop PPC ads successfully requires a lot of testing and monitoring.
It is said that Banner has been dead for more than 10 years, but the point is. If you use the banners correctly, they will still work. If you just put as many monkey banners on your website. It may not be very profitable.
However, if you choose the website you want to advertise based on its relevance to the target market. And design your banners effectively. These sites still generate a lot of traffic at a relatively low cost.
As with PPC advertising, start first and track your results. Once you find the banner and/or website that suits you. Start expanding those successful activities elsewhere.
Paid electronic advertising
Paid e-magazine advertising is another “old-fashioned” traffic generation strategy, but it is still very effective. This can be a classified ad placed in a larger newsletter or just a “personalized” ad for your offer.
This is a great way to use other people’s lists to increase traffic to your own website. (I hope your email list is being processed.)
The key here is to publicly locate your offer. Be sure to subscribe to the list of marketers and browse multiple emails to understand the tone they adopt and the types of offers they promote.
You want to personalize your ad to attract people who receive that person’s email. So, make sure you provide something valuable, and what you provide will attract people who receive the email.
Facebook is a relatively new source of traffic. As more and more people start to use it, it is also evolving. But it has hundreds of millions of users and the ability to target specific interests and demographic data. You should include it in your paid traffic strategy.
The key to effective use of Facebook is to remember that most people are not here to sell. But to socialize, most Facebook users do not do business there. Although we seem to be network marketers. So if you attack them with oppressive words (paying or not paying), that’s not the case. Maybe it won’t work either.
Again, this is all about building relationships with people so that they know and trust you. Once you have established trust, you can start directing them to your website and other offers.
Hope this article gives you a better understanding of how to increase website traffic. But when you get there, what should you do with that visit.
New sources of traffic always come and go. But most of the strategies we discuss here have been tested. Although it never hurts to try a new strategy. And add that to what you are doing. But don’t indulge in the latest “shiny object”, it promises effortless infinite data transfer.