Long Tail Keywords :
Many websites are often launched in a hurry by website owners. Do not prioritize content optimization. They conduct a quick keyword search based on the product to be sold or the specific content to be written.
In most cases, the result keywords they decide to use are what we call short keywords, such as Nike shoes, coffee machines, strollers, etc.
These key phrases are searched millions of times every month. For starters, these phrases will brighten up the dollar sign in your eyes.
The problem is that the keywords they choose are not keywords for buyers. They are more general keywords and are not very effective in optimizing your content. They will compete with large companies that have existed for decades and have huge advertising budgets.
You might think that the more keyword phrases you search for, the better. More traffic will be directed to your website or blog.
However, in this article, I will explain why this is not the case. Why use long tail keywords in SEO (Search Engine Optimization)?
Long tail keywords
Long-tail keywords are keyword phrases that contain the “footer” portion of common keywords entered in online searches used by website visitors. (Or search term) when they search the Internet. This is just a matter of searching for information or obtaining your information, specific information, services or products.
Short-tail keywords usually do not exceed one or two words. Long tail keywords are usually much longer. But more importantly, these keywords are more specific.
So! What is a Long-tail Keyword?
As mentioned above, these keywords are phrases related to your main subject. The competitiveness of long-tail keywords is much lower. This is because people reject because there are not enough people searching for a given term set. It is much easier to locate and continue to generate more buyer-friendly website traffic.
Different from common keywords. Long-tail keyword phrases are usually 3 or more words long, usually no more than 5 words, and are directly related to the keyword phrase. The keys that people type in search engines (Google, Bing, or Yahoo) to help optimize searches. These key phrases are what you should pay attention to and use when optimizing the content of your website.
Using long tail keywords will greatly increase the chances of a potential buyer becoming a buyer. Compare this to using short keywords that will generate more search results. But there is no need to create a buyer.
Examples of long tail keywords
Try to enter the word “coffee machine” in the search engine and it will return about 16 million sites, but if you enter “isomac coffee machine Australia” it only returns 18,000 sites. 18,000 search results are still too high. Other experts can say that 18,000 returned search results are good. You can reduce competition and increase opportunities.
My personal recommendation and preference is to search for about three hundred to eight thousand results. This may not always be the case now. If you search locally, those numbers are unnecessary. And you may only see a few hundred searches.
As a general rule, when you decide to use local search, it’s not worth searching less than 50 times a month.
Use long tail keywords to get home page rankings and web traffic. Compared with short-tailed key phrases, less specific complexity is lower.
Other examples of long tail:
• Baby Carrier Australia
• Types of decaffeinated tea.
• Types of decaffeinated tea.
• Cheap Nike shoes, free shipping.
- Long tail keyword reference (search engine optimization)
Long tail phrase positioning is essential for SEO purposes. It can also help you index your business or blog faster because it has fewer competitors and is more likely to be seen by the right audience. That is the customer who is ready to buy from you. You should use this strategy for your website content, blogs, videos, website design. And off-page optimization strategies.
Long tail search engine optimization strategy
Search engines are becoming more and more exclusive, so it’s important to highlight long-tail keywords in your SEO campaign.
How to find long-tail keywords for SEO?
There are several ways to find long-tail keywords. You can use keyword research tools or even monitor your competitors to find unique keywords that others don’t use.
Here are some tools I use to find long-tail keywords:
• Google Keyword Generator
• Google autocomplete tool.
• Use Google Search
• Automatic suggestions from Google.
Finally, when deciding which keywords to use, be sure to look for steps that cover 3 to 5 words related to your main topic. Limited and buyer-specific, in the end, know less.
Hope this will clarify what long tail keywords are and why search engine optimization (SEO) needs them.